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marketing direct

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1 marketing, direct

прямой маркетинг; непосредственный контакт продавца с потребителем через почтовую рассылку, телепродажи и т.д.

Англо-русский словарь по социологии > marketing, direct
2 le marketing direct

сущ.
маркет. прямой маркетинг (сбыт без посредников)

Французско-русский универсальный словарь > le marketing direct
3 marketing

marketing° [maʀketiŋ]

masculine noun

marketing

• marketing téléphonique telemarketing

• marketing direct direct marketing

• marketing croisé cross-marketing

* * *
maʀketiŋ nm
COMMERCE marketing

* * *

marketing nm marketing; marketing direct direct marketing.

[markətiŋ] nom masculin

marketing

marketing direct direct marketing

Dictionnaire Français-Anglais > marketing
4 direct

direct [dɪ'rekt]

diriger ⇒ 1 (a), 1 (d), 1 (g), 2 (a), 2 (b) réaliser ⇒ 1 (b) adresser ⇒ 1 (c) ordonner ⇒ 1 (e) instruire ⇒ 1 (f) faire de la réalisation ⇒ 2 (c) direct ⇒ 3 (a)-(c), 3 (e) exact ⇒ 3 (d) directement ⇒ 4

1 transitive verb

(a) (supervise → business) diriger, gérer, mener; (→ office, work) diriger; (→ movements) guider; (→ traffic) régler

(b) Cinema, Radio & Television (film, programme) réaliser; (actors) diriger; Theatre (play) mettre en scène;

∎ directed by Danny Boyle Cinema, Radio & Television réalisation Danny Boyle; Theatre mise f en scène Danny Boyle

(c) (address) adresser;

∎ please direct your remarks to the chairperson veuillez adresser vos observations au président;

∎ the accusation was directed at him l'accusation le visait;

∎ he directed my attention to the map il a attiré mon attention sur la carte;

∎ we should direct all our efforts towards improving our education service nous devrions consacrer tous nos efforts à améliorer notre système scolaire

(d) (point) diriger;

∎ I directed my steps homewards je me suis dirigé vers la maison;

∎ can you direct me to the train station? pourriez-vous m'indiquer le chemin de la gare?

(e) (instruct) ordonner;

∎ he directed them to leave at once il leur a donné l'ordre de partir immédiatement;

∎ she directed him to take control of the project elle l'a chargé de prendre en main le projet;

∎ I did as I was directed j'ai fait comme on m'avait dit ou comme on m'en avait donné l'ordre;

∎ take as directed (on drugs packaging) se conformer à la prescription du médecin

(f) Law

∎ to direct the jury instruire le jury;

∎ the judge directed the jury to bring in a verdict of guilty le juge incita le jury à rendre un verdict de culpabilité;

∎ American directed verdict = verdict rendu par le jury sur la recommandation du juge

(g) American Music diriger

2 intransitive verb

(a) (command) diriger, commander

(b) American Music diriger

(c) Cinema, Radio & Television faire de la réalisation; Theatre faire de la mise en scène;

∎ it's her first chance to direct Cinema, Radio & Television c'est la première fois qu'elle a l'occasion de faire de la réalisation; Theatre c'est la première fois qu'elle a l'occasion de faire de la mise en scène;

∎ he's never directed before il n'a jamais fait de mise en scène

3 adjective

(a) (straight) direct;

∎ direct flight/route vol m/chemin m direct;

∎ direct heating/lighting chauffage m/éclairage m direct

(b) (immediate → cause, effect) direct, immédiat;

∎ she has direct control over the finances les questions financières relèvent directement de sa responsabilité;

∎ he's a direct descendant of the King il descend du roi en ligne directe;

∎ keep out of direct sunlight (on packaging) évitez l'exposition directe au soleil;

∎ you're not in direct danger of catching the disease vous ne courez pas de risque immédiat d'attraper cette maladie

(c) (frank) franc (franche), direct; (denial, refusal) catégorique, absolu;

∎ he was always very direct with us il nous a toujours parlé très franchement;

∎ she asked some very direct questions elle a posé des questions parfois très directes

(d) (exact) exact, précis;

∎ direct quotation citation f exacte;

∎ it's the direct opposite of what I said c'est exactement le contraire de ce que j'ai dit

(e) Astronomy & Grammar direct

4 adverb

(go) directement, tout droit;

∎ to travel direct from London to Edinburgh prendre un train/un vol/ etc direct de Londres à Edimbourg;

∎ to dispatch goods direct to sb expédier des marchandises directement à qn;

∎ the concert will be broadcast direct from Paris ce concert sera transmis en direct de Paris

►► Computing direct access accès m direct;

direct action action f directe;

direct advertising publicité f directe;

direct banking banque f à distance;

Telecommunications direct broadcast satellite satellite m de télédiffusion directe;

direct costs charges fpl directes, frais mpl directs;

direct cost accounting (méthode f de) comptabilité f des coûts variables;

direct costing méthode f des coûts variables ou proportionnels;

Electricity direct current courant m continu;

British Banking & Finance direct debit prélèvement m automatique;

∎ to pay by direct debit payer par prélèvement automatique;

British Banking & Finance direct debit advice avis m de prélèvement;

British Banking & Finance direct debit mandate autorisation f de prélèvement;

Telecommunications direct dialling automatique m;

American Grammar direct discourse discours m ou style m direct;

direct fixed costs coûts mpl fixes directs ou attribuables;

direct hit coup m au but;

∎ to score a direct hit on sth (of bomber) toucher qch en plein dans le mille; (of bomb) tomber en plein dans qch;

∎ the missile made a direct hit le missile a atteint son objectif;

∎ the palace is built to withstand a direct hit le palais a été construit pour résister à une bombe lâché d'un avion ou à un missile;

∎ the ship suffered two direct hits from missiles le bateau a été touché par deux missiles;

direct investment investissement m direct;

direct labour main-d'œuvre f directe;

direct labour cost prix m de la main-d'œuvre directe;

Telecommunications direct line ligne f directe;

Commerce & Marketing direct mail publipostage m;

direct mail advertising publicité f directe, publicité f par publipostage;

direct mail campaign campagne f de publicité directe;

direct marketing marketing m direct;

Computing direct memory access accès m direct à la mémoire;

Grammar direct object complément m (d'objet) direct;

American Politics direct primary élections fpl primaires directes, primaires fpl directes;

direct purchasing achats mpl directs;

Grammar direct question question f au style direct;

Politics direct rule = contrôle direct du maintien de l'ordre par le gouvernement britannique en Irlande du Nord imposé en 1972;

direct selling vente f directe;

British Grammar direct speech discours m ou style m direct;

Finance direct tax impôt m direct;

Finance direct taxation imposition f directe

Un panorama unique de l'anglais et du français > direct
5 direct response marketing

direct response marketing or direct response advertising

Mktg

the use of direct forms of advertising to elicit inquiries or sales from potential customers directly to producers or service providers. Direct response marketing aims to bypass intermediaries such as retailers or wholesalers. Forms of communication used include direct mail, home shopping channels, and television and press advertisements.

Also known as direct action marketing, direct marketing

The ultimate business dictionary > direct response marketing
6 direct response advertising

direct response marketing or direct response advertising

Mktg

the use of direct forms of advertising to elicit inquiries or sales from potential customers directly to producers or service providers. Direct response marketing aims to bypass intermediaries such as retailers or wholesalers. Forms of communication used include direct mail, home shopping channels, and television and press advertisements.

Also known as direct action marketing, direct marketing

The ultimate business dictionary > direct response advertising
7 marketing

сущ.

1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)

agricultural marketing — реализация сельхозпродукции

catalogue marketing — продажа по каталогам

ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional

See:

cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising

2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)

marketing career — карьера в сфере маркетинга

marketing consultant — консультант по маркетингу

marketing director — маркетинговый директор, директор по маркетингу

marketing executive — маркетинговый руководитель

marketing experience — опыт в области маркетинга

marketing expert — маркетинговый эксперт, эксперт в области маркетинга

marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга

Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?

Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.

ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world

COMBS: four P's of marketing, strategy of marketing

See:

affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation

3) торг. покупка продуктов (как правило, на рынке), закупка провизии

I could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.

See:

shopping, market 1. 1) а)

4) потр., редк. предметы торговли; купленные товары [продукты\]

See:

grocery

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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.
* * *

МАРКЕТИНГ
. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .
* * *

Маркетинг

маркетинг’

процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании

Англо-русский экономический словарь > marketing
8 direct marketing

марк. прямой маркетинг, директ-маркетинг, личный [персонализированный\] маркетинг (проведение маркетинговых исследований, продвижение и продажа товаров через создание и использование прямых связей между продавцом и потребителем; продавец или его агенты контактируют с потребителями путем личных встреч, обращений по телефону, по почте и т. д.)

Syn:

personal marketing 2)

See:

integrated direct marketing, direct marketing agency, request marketing, television marketing, direct mail marketing, catalogue marketing, telemarketing, database marketing, direct advertising, mass marketing, interactive marketing, action device, Farmer-to-Consumer Direct Marketing Act, ICC International Code of Direct Marketing, British Direct Marketing Association, Direct Marketing Association, Direct Marketing Educational Foundation, European Direct Marketing Association, Federation of European Direct Marketing, Caples award, personal sale

* * *
прямой маркетинг: реклама товаров, направленная непосредственно на конкретных потенциальных клиентов.
* * *

адресный маркетинг
. . Словарь экономических терминов .
* * *

Маркетинг

прямой сбыт без посредников

продажа товаров непосредственно потребителям, а не розничным продавцам: выполнение заказов по почте, торговля путем прямой рассылки рекламы, «холодный про-звон», торговля по телефонным заказам, торговля путем обхода домов и т. д.

Англо-русский экономический словарь > direct marketing
9 direct

1 adjective

direct action action f directe;

COMPUTING direct addressing adressage m direct;

direct advertising publicité f directe;

direct banking banque f à distance;

direct competition concurrence f directe;

direct costs charges f pl directes, frais m pl directs;

direct cost accounting (méthode f de) comptabilité f des coûts variables;

direct costing méthode des coûts variables ou proportionnels;

British BANKING direct debit prélèvement m (bancaire) automatique;

∎ to pay by direct debit payer par prélèvement automatique;

British BANKING direct debit advice avis m de prélèvement;

British BANKING direct debit mandate autorisation f de prélèvement;

American BANKING direct deposit prélèvement (bancaire) automatique;

∎ to pay by direct deposit payer par prélèvement automatique;

TELECOMMUNICATIONS direct dialling automatique m;

direct expenses coûts m pl directs;

direct fixed costs charges fixes directes, frais fixes directs;

direct flight vol m direct;

direct investment investissement m direct;

direct labour main-d'œuvre f directe;

direct labour cost prix m de la main-d'œuvre directe;

direct letter of credit lettre f de crédit directe;

TELECOMMUNICATIONS direct line ligne f directe;

MARKETING direct mail publipostage m;

MARKETING direct mail advertising publicité directe ou par publipostage;

MARKETING direct mail campaign campagne f de publicité directe;

direct marketing marketing m direct;

direct marketing agency agence f de marketing direct;

direct product profitability rentabilité f directe du produit;

direct purchase achat m direct;

direct purchasing achat direct;

direct response advertising publicité à réponse directe;

direct sale vente f directe;

direct selling vente directe;

FINANCE direct tax impôt m direct;

FINANCE direct taxation contributions f pl directes

2 transitive verb

(company, work) diriger;

∎ to direct sb to do sth ordonner à qn de faire qch

English-French business dictionary > direct
10 marketing

1) торговля; сбыт

2) маркетинг, система сбыта

•

- bank marketing

- black marketing

- business marketing

- commodity marketing

- concentrated marketing

- consumer goods marketing

- conversion marketing

- demand-maintaining marketing

- differentiated marketing

- direct marketing

- direct-response marketing

- export marketing

- financial marketing

- global marketing

- industrial marketing

- interactive marketing

- investment project marketing

- mass marketing

- on-line marketing

- one-step marketing

- product-differentiated marketing

- professional services marketing

- services marketing

- target marketing

- test marketing

- undifferentiated marketing

- marketing in foreign trade

English-russian dctionary of diplomacy > marketing
11 marketing

n

1) торговля; продажа; сбыт

2) маркетинг, система сбыта

- bank marketing
- black marketing
- commodity marketing
- concentrated marketing
- cooperative marketing
- differentiated marketing
- direct marketing
- direct-response marketing
- export marketing
- global marketing
- industrial marketing
- interactive marketing
- mass marketing
- one-step marketing
- merchant marketing
- on-line marketing
- orderly marketing
- organization marketing
- organized marketing
- patent marketing
- person marketing
- place marketing
- product differentiated marketing
- social marketing
- undifferentiated marketing
- marketing of products

English-russian dctionary of contemporary Economics > marketing
12 direct response

1) рекл. = direct response advertising

See:

direct response agency, direct response list

2) прямой ответ, прямой отклик

а) марк. ( ответ потенциального потребителя на прямой маркетинг)

See:

direct response advertising, direct response marketing, direct response promotion, direct response selling, direct response television, direct marketing 1)

б) рекл., комп. (в интернет-рекламе: реакция посетителя на рекламный носитель, выражающаяся щелчком мышки на нем с последующим попаданием пользователя непосредственно на веб-сайт рекламодателя)

See:

clickthrough rate, click, advertising response

* * *

прямой ответ

* * *

Реклама

непосредственная реклама

реклама, рассчитанная на непосредственную реакцию аудитории в виде прямого обращения к рекламодателю, распространяемая письмом или по телефону

Англо-русский экономический словарь > direct response
13 direct

1. прил.
1) общ. прямой

direct road — прямая дорога

in the direct line — по прямой (линии)

Syn:

straight

2) общ. прямой, открытый, откровенный, правдивый; ясный, недвусмысленный, очевидный, явный

direct person [question, reply\] — прямой человек [вопрос, ответ\]

direct statement — ясное (недвусмысленное) заявление

direct lie — явная ложь

direct contradiction — очевидное противоречие

Syn:

natural, straightforward, honest

See:

direct appeal, direct contempt, direct democracy, direct discrimination б), direct estoppel, direct liability 1) б)

3) общ. прямой, непосредственный

direct knowledge — сведения из первоисточника

direct communication — непосредственная связь

direct ancestor [heir\] — прямой предок [наследник\]

direct tax — прямой налог

to have a direct interest in smth. — быть непосредственно заинтересованным в чем-л.

He had direct charge of the laboratory. — Лаборатория находилась в его непосредственном подчинении.

Syn:

lineal

See:

direct access, direct action, direct advertiser, direct advertising, direct approach, direct barter, direct bill, direct business, direct buying, direct cause, direct charging, direct communication, direct competitor, direct consequence, direct constraint, direct consumer sales, direct consumption, direct contact, direct control, direct conversion, direct cost, direct costing, direct customer, direct damage, direct damages, direct data entry, direct debit, direct delivery, direct demand, direct deposit, direct descendant, direct discrimination а), direct effect, direct election, direct environment, direct equity investment, direct execution, direct expense, direct export, direct exporting, direct exposure, direct feedback, direct finance, direct financing, direct foreign investment, direct government payments, direct grant, direct heir, direct hour, direct house, direct impact, direct implementation, direct import, direct importing, direct inference, direct influence, direct infringement, direct injury, direct insurance, direct insurer, direct interference, direct investment, direct knowledge, direct labour, direct lease, direct leasing, direct lending, direct letter of credit, direct liability 2) а), direct light, direct loan, direct loss, direct mail, direct mailer, direct mailing, direct maintenance cost, direct man-hours, direct manufacturing expenses, direct marketer, direct marketing, direct material cost, direct materials, direct measure, direct measurement, direct media, direct method, direct motive, direct observation, direct outlays, direct overhead, direct paper, direct participant, direct payment, direct payout, direct payroll costs, direct placement, direct placing, direct plagiarism, direct posting, direct premium earned, direct premium written, direct premiums, direct premiums earned, direct premiums written, direct producer, direct production, direct profitability, direct project cost, direct promotion, direct purchase, direct purchasing, direct questioning, direct quotation, direct reinsurer, direct response, direct restrictions, direct result, direct revelation mechanism, direct rule, direct sale, direct sales, direct sales force, direct selling, direct settlement, direct store delivery, direct suit, direct supervision, direct supervisor, direct tax, direct taxation, direct test of financial balance, direct testing, direct tracing, direct transfer, direct transformation, direct transition, direct utility function, direct vendor delivery, direct viewing, direct violation, direct vote, direct wages, direct worker, direct write-off, direct writer, Direct Health and Medical Insurance Carriers, Direct Life Insurance Carriers, Direct Selling Establishments

4) общ. полный, абсолютный

direct opposite — полная противоположность

Is not this the direct contrary of what was admitted before? — Не является ли это заявление прямо противоположным сказанному ранее?

Syn:

complete

5) лингв. прямой

direct speech — прямая речь

direct question — прямой вопрос

direct object — прямое дополнение

See:

, direct questionnaire

6) мат. прямой

а) (отвесный, горизонтальный, перпендикулярный данной плоскости)

direct sun — прямые солнечные лучи

б) ( противоположный обратному)

direct ratio — прямая пропорциональность

in direct ratio to distance — прямо пропорциональный расстоянию

direct dependence — прямая зависимость

See:

7) астрон. движущийся с запада на восток ( о небесных телах)

8) тех. последовательный, постоянный ( главным образом в словосочетаниях)

direct current — постоянный ток

direct voltage — постоянное напряжение

direct coupling — последовательное соединение
2. нареч.
общ. прямо, сразу, непосредственно

to come direct to London — прибыть прямо в Лондон

I shall communicate with you direct. — Я сразу же свяжусь с вами.

His orders have come down to him direct from on high. — Он получил приказ непосредственно сверху.

Syn:

straight, immediately, exactly
3. гл.
1) общ. обращаться, адресовать, писать (куда-л.)

to direct words [remarks\] to smb. — обратиться к кому-л. со словами [замечаниями\]

Direct to me at Mr. Hipkis's. — Пишите мне на адрес мистера Хипкиса.

Syn:

address

2) упр. руководить, управлять, контролировать

to direct a business [a campaign\] — руководить предприятием [компанией\]

Wisdom is profitable to direct. — Мудрость помогает управлять.

Syn:

control, guide, head, regulate, govern, lead, manage, handle

3) упр. приказывать, указывать; предписывать, давать указания [распоряжения\]

as directed — в соответствии с указаниями [с предписанием\]

to direct John to drive to New York — распорядиться, чтобы Джон ехал в Нью-Йорк

The council directed the Chief Fire Officer to prepare a survey of fire precautions in schools. — Совет поручил начальнику пожарной охраны подготовить доклад об уровне пожарной безопасности в школах.

He is directed by his conscience. — Он следует велениям своей совести.

Syn:

order, ordain, prescribe

4) юр. решать

The judge directed the verdict for the defendant. — Судья решил дело в пользу ответчика.

5) общ. наставлять; давать советы, учить; инструктировать

to direct the jury — проводить инструктаж присяжных

to direct smb. in matters of diplomacy — быть чьим-л. наставником в вопросах дипломатии

6) иск. дирижировать

Syn:

conduct

7) иск. ставить (пьесу, спектакль, сцену, мизансцену, фильм)

8) общ. направлять (людей, усилия, действия, внимание); побуждать, подсказывать

to direct attention to — обратить внимание на

to direct one's eyes — обратить свой взор (куда-л.)

to direct one's steps — направляться (куда-л.)

to direct one's efforts [energies\] to smth. — отдавать силы [энергию\] чему-л.

They were directed to work at the archives. — Они были направлены на работу в архив.

In love it is heart that directs you. — В любви тебе все подсказывает сердце.

They directed the attacks against the enemy's seaports. — Они направили свои удары на вражеские порты.

Syn:

guide, conduct, lead

9) общ. указывать дорогу

Can you direct me to the nearest railway station? — Не подскажете дорогу к ближайшей железнодорожной станции?

Syn:

inform, instruct, guide

10) общ., воен. целить(ся), нацеливать(ся), направлять

to direct a telescope towards the Moon — направить телескоп на Луну

Syn:

point, address, aim, turn

Англо-русский экономический словарь > direct
14 marketing

1) торговля; продажа; сбыт

2) предметы торговли

3) маркетинг (система мер, направленных на согласование производства с рыночной ситуацией и обеспечивающих устойчивый сбыт; включает в себя товарную, ценовую и коммуникационную политику, систему продвижения товаров, управления персоналом и т. д.)

•

- content marketing
- database marketing
- direct marketing
- fraudulent marketing
- invention marketing
- patent marketing
- viral marketing
- web-marketing

Patent terms dictionary > marketing
15 direct mail

рекл., связь прямая почта (почтовые сообщения, отправленные непосредственно на адреса предполагаемых клиентов)

direct mail postage; direct-mail costs — почтовые расходы на прямую рассылку; стоимость прямой почтовой рекламы, издержки на прямую почтовую рекламу

Syn:

direct mail advertising

See:

direct mail advertising, direct mail agency, direct mail campaign, direct mail marketing, direct mail piece, direct mail postcard, direct mailing, direct mailer, mailing list

* * *
= direct advertising.
* * *

Реклама

прямая почтовая реклама

рекламные объявления, которые рассылаются непосредственно потенциальным покупателям abbr DM

Англо-русский экономический словарь > direct mail
16 marketing

1) реализация; сбыт

2) маркетинг (организация сбыта) как научная дисциплина

- bolster marketing

- cooperative marketing

- direct marketing

- industrial marketing

Англо-русский словарь по экономике и финансам > marketing
17 direct marketing agency

agence f de marketing direct

English-French business dictionary > direct marketing agency
18 direct mail piece

рекл., связь отправление прямой почтовой рекламы (письмо, рекламная открытка, рекламная листовка и т. п., отправляемые по почте потенциальным потребителям)

Syn:

direct mailer 2)

See:

direct mail marketing, direct mail postcard

Англо-русский экономический словарь > direct mail piece
19 direct mail postcard

рекл. рекламная открытка, открытка прямой почтовой рекламы* (открытка с рекламной информацией, рассылаемая прямой почтой, напр., информирующая о новых поступлениях товаров)

See:

direct mail marketing, direct mail piece

Англо-русский экономический словарь > direct mail postcard
20 direct response promotion

марк. продвижение с помощью маркетинга прямого отклика* (стимулирование продаж товара с помощью рекламы прямого отклика или других мероприятий, рассчитанных на быструю реакцию покупателя)

See:

direct response marketing, direct response advertising

Англо-русский экономический словарь > direct response promotion

Страницы

См. также в других словарях:

Marketing Direct — Le Marketing direct est une technique de communication et de vente qui consiste à diffuser un message personnalisé et instantané vers une cible d individus ou d entreprises, dans le but d obtenir une réaction immédiate et mesurable. Sommaire 1… … Wikipédia en Français
Marketing direct — ● Marketing direct méthode de vente, utilisant toute la palette des médias (presse, télévision, Internet, publipostage, téléphone) et visant à toucher un client potentiel de façon aussi personnalisée que possible … Encyclopédie Universelle
Marketing direct — Le Marketing direct est une technique de communication et de vente qui consiste à diffuser un message personnalisé et incitatif vers une cible d individus ou d entreprises, dans le but d obtenir une réaction immédiate et mesurable. Autrement dit … Wikipédia en Français
Direct digital marketing — is an addressable digital marketing method. Traditional direct marketing is achieved using a customer’s postal address. With direct digital marketing addressability comes in one of three forms: an email address, a Web browser cookie, and a mobile … Wikipedia
Direct mail — Direct mail, also known as junk mail, advertising mail or admail, is the delivery of advertising material to recipients of postal mail. It forms a significant subdiscipline of direct marketing. Some organizations attempt to help people opt out of … Wikipedia
Direct-response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… … Wikipedia
Direct marketing associations — are national trade organizations that seek to advance all forms of direct marketing. Contents 1 International Federation of Direct Marketing Associations 2 The purposes of Direct Marketing Associations 3 Controversy … Wikipedia
Direct response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… … Wikipedia
direct marketing — ➔ marketing * * * direct marketing UK US noun [U] (also direct advertising, also direct channel marketing) MARKETING ► the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet:… … Financial and business terms
Direct Marketing Association (USA) — Direct Marketing Association (DMA) is a trade organization which seeks to advance all channels of direct marketing. DMA was founded in 1917. It is based in the United States, but its members include companies from 48 other countries as well,… … Wikipedia
Marketing Par Courriel — Cet article traite du marketing par courriel, et notamment du marketing indésirable appelé aussi spam. Sommaire 1 Origines 2 Les filtres anti spam 3 L’utilisation du courriel comme véhicule de communication personnalisée … Wikipédia en Français

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